We started Sidi to change the way people shop for Moroccan rugs. By blending tradition with modernity. The Moroccan weaving craft dates to 600 B.C., representing generations of tradition, artistry, and symbolism. While these rugs are as beloved as ever, much of their history and symbolism have been lost in translation and transaction over time. At Sidi, we believe the stories behind each of these pieces should be preserved and shared.